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EXPERIENTIAL MARKETING

  tour marketing

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MOBILE MARKETING

sms/interactive

  mobile web


INTERACTIVE + DESIGN

  website design + development

  advertising design

  event + space design

  packaging design 

WE HOPE YOU GAINED SOME GOOD INSIGHT FROM THE DAL LUNCHEON, B/C WE DID! 

BELOW IS A MORE IN-DEPTH LOOK INTO GUERILLA MARKETING FROM A GUERILLA MARKETERS STANDPOINT.  IF YOU STILL HAVE QUESTIONS, CONNECT WITH US AS WE ARE ALWAYS LOOKING FOR AN EXCUSE TO HAVE LUNCH ON A PATIO SOMEWHERE FUN!


  
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BE OUR FAN

YOUR CRASH-COURSE ON GUERILLA MARKETING:


Wikipedia - Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally.

 

What else is Guerilla Marketing called?  Experiential Marketing, Brand Experience Marketing, Ambient Marketing and Viral Marketing.
Why should marketers be using Guerilla Marketing?  It’s cost effective, viral, free publicity and grassroots-based.
How does the general public typically perceive Guerilla Marketing efforts?  Applicable, relevant, useful and beneficial.

 

EXAMPLE GUERILLA CAMPAIGNS by WAVE OMNIMEDIA

At the Wave Omnimedia Group, our mission is to create and execute relevant campaigns that engage and inspire.   Once we have the idea, we consider the best way(s) to execute it.  We don’t like to constrain ourselves by predictable media spaces.  Media is everywhere.  We collectively work as a think tank to develop concepts that resonate deeply with audiences, weaving in the latest and most relevant trends, cultural influences and technologies to offer ideas that persuade audiences and make an ultimate impact.

Virgin Records engaged the Wave Omnimedia

Group to promote Gorillaz world premiere video,

“Demon Days,” during the SXSW music festival. 

Wave Omnimedia promoted the event with Large Format Projection Advertising, street teams and a branded private event with interior projections.   

Capitol Music Group engaged the Wave

Omnimedia Group to promote Meatloaf’s Times

Square concert.  Before, during and after the

concert, Wave Omnimedia had branded street team members donning Meatloaf outfits and handing out free swagger to all of Times Square.  We were absolutely blown away by the HUGE and cult-like following Meatloaf has - globally.  View our Experiential Marketing capabilities HERE.   

Samsung Mobile engaged the Wave Omnimedia

Group to promote their new OMNIA phone.  The

campaign started on Black Friday and ran through

the holiday season.  Wave Omnimedia performed

Large Format Projections in New York City,

Los Angeles, Chicago, San Francisco,

Philadelphia, Atlanta, Dallas, Boston, Miami and

San Diego.    Download Projection Media Brochure

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